CROODS 2: CROODACEOUS WILDLIFE

The wonderfully hybridised animals of The Croods: A New Age were an element of the movie that research and local insight told us particularly appealed to International audiences. As part of a broad suite of campaign materials showcasing the Croodimals, we produced a faux natural history documentary that allowed audiences to deeply engage with both the animals and the themes of modernity and progress that featured in this Croods sequel.

The piece was made in modular form to allow each market to easily cut the piece to required length for broadcast and social placement.