Over 20 years of International film marketing experience, building creative campaigns across a large and varied slate, including some of the most iconic Entertainment properties; Illumination (Despicable Me/Minions, The Secret Life Of Pets, Sing), Dreamworks Animation, Legendary and the Fast & Furious franchise.
My global remit called upon a nuanced creative and strategic approach to answer the specific needs of each IP in each releasing market, resulting in relevant and impactful International multi-territory or bespoke regional/single territory roll outs.
I have an intimate familiarity with the pressures and needs of being a client, a clear understanding of the fundamental importance of strategic rigour behind each creative choice and a facility with interpreting an audience's voice in research. This allows me to get under the skin of a property to create deliverable strategies and execute creative that best positions a client's needs for their chosen audience.
A textured approach to creative:
–– Full journey from strategy and concepting through to execution and delivery
–– Long-standing experience building and rolling out multi-territory creative campaigns
–– Exemplary network of creative & production agencies and experts to convert strategy to a broad range of executions
–– Traditional and digital campaign creative and content through to experiential activation and live show production
-–– Agile turn-key transcreation and localisation process
"I had the distinct pleasure of working with Carlos in the International film marketing arena for almost ten years.
Carlos has raw creative talent and an instinct for finding the most impressive and memorable ways to connect with audiences. His layers of experience across a multitude of international film campaigns has given him the most unique
pallet of communication strategy and creative execution. This man delivers."
–– Simon Hewlett - Ex-President, International Marketing, Universal Pictures
